ShopFest Utah continues celebrating local businesses in Eagle Mountain

Eagle Mountain is gearing up for its largest annual event, ShopFest Utah, a celebration that has become synonymous with small business success.

This year’s event will be held Saturday, Sept. 7 from 9 a.m. – 5 p.m. at Cory Wride Memorial Park.

“Shopfest Utah 2024 is going to be the biggest in history,” says Eagle Mountain Chamber of Commerce President Melissa Clark. “We have thousands of shoppers come from all over the intermountain west and small businesses spanning from Logan to St. George and from Grantsville to Vernal. Eagle Mountain is the place where shoppers come to shop and businesses come to grow.”

What began as a modest street fair has transformed into a major event that draws visitors from across the state, showcasing the best of Utah’s small businesses.

ShopFest Utah was born out of a need to bolster small local businesses, especially those home-based enterprises that have flourished in Eagle Mountain.

The community, which has always prided itself on fostering entrepreneurship, recognized the challenges posed by its distance from major transportation corridors like the I-15. This made it essential to find innovative ways to support the growing number of small businesses in Eagle Mountain.

As the event continued to grow, the limitations of its original location on Peregrine Rd. became evident. In 2019, the fair relocated to Cory Wride Memorial Park and was rebranded as ShopFest Utah.

This move not only accommodated the increasing number of participants but also allowed the event to attract visitors from across the state. It established the event as Utah’s premier small business shopping event.

The heart of ShopFest Utah is the marketplace. This year’s marketplace will bring together over 300 small businesses from more than 70 cities across Utah. 

“There is something for everyone; from entertainment all day, dozens of food trucks, and food booths,” says Clark. “With the help of ShopFest Utah 2024 Title Sponsor, Comcast, the stage will be filled all day with everything from lizards and snakes to birds of prey, superheroes and princesses.”

Within the marketplace, attendees will find an array of goods and services. Whether you’re looking for unique arts and crafts, stylish apparel and fashion or essential home goods, the marketplace has something for everyone.

Other categories include automotive, baby and children, beauty, books, electronics, entertainment, food and kitchen, health, home décor, instructional, jewelry and accessories, outdoors, pet supplies and care, services, sports and recreation, technology and travel.

ShopFest has grown to include family fun all day long. With bounce houses, pony rides, face painters, Eagle Mountain Royalty and cooled hospitality tents to watch our live entertainment and enjoy lunch.

Today, ShopFest Utah is managed by the Eagle Mountain Chamber of Commerce and continues to showcase Eagle Mountain’s commitment to supporting small businesses.

“In 2018, the Chamber was founded to support local business, and this year, with the help of Meta, the Chamber created Launch Pad, a Business Resource Center, to help the small mom and pop with their tables and booths of ShopFest take their businesses from ‘Table to Tech’ with classes, resources and equipment available right in the community to help them grow from one day a year businesses to businesses that serve the world 24/7,” says Clark. 

As the event grows each year, it solidifies its position as Utah’s foremost small business shopping event, drawing thousands of visitors to explore and support local enterprises.