Eagle Mountain prepares for biggest ShopFest Utah yet

ShopFest Utah, the city’s signature small-business festival, returns to Cory B. Wride Memorial Park on Saturday, Sept. 6 from 9 a.m. to 5 p.m.

Organized by the Valley Crossroads Chamber of Commerce, the one-day fair promises to be the largest yet, featuring more than 300 small businesses from over 70 Utah communities.

Celebrating entrepreneurs from Logan to St. George, ShopFest has grown from humble beginnings to become the state’s premier small-business shopping event.

“What began as a modest street fair has transformed into a major event that draws visitors from across the state,” said Melissa Clark, CEO of the Valley Crossroads Chamber of Commerce.

ShopFest Utah is built around its marketplace, where shoppers will find arts and crafts, apparel, home goods, jewelry, pet supplies, technology and outdoor gear, among numerous other items.

Dozens of food trucks and booths will be on site, and organizers promise a wide range of entertainment throughout the day.

Families will also be able to enjoy bounce houses, pony rides, face painting and cooled hospitality tents where they can take a break, eat lunch and watch the stage shows.

The festival is a platform for small businesses to showcase their work, test their products in front of large crowds and make new connections.

“We have thousands of shoppers come from all over the Intermountain West and small businesses spanning from Logan to St. George and from Grantsville to Vernal. Eagle Mountain is the place where shoppers come to shop and businesses come to grow,” Clark said.

ShopFest has become a showcase of Eagle Mountain’s community spirit and its ability to support entrepreneurs.

Many home-based and small enterprises have flourished in Eagle Mountain over the past decade, and the festival was born out of the need to give those businesses more visibility.

As attendance increased, the event quickly outgrew its original location on Peregrine Road. In 2019, organizers moved the fair to Cory Wride Memorial Park and rebranded it as ShopFest Utah, a change that allowed the festival to expand its reach and establish itself as Utah’s foremost small business shopping event.

Today, ShopFest Utah is managed by the Valley Crossroads Chamber of Commerce, which was founded in 2018 to support local business.

As anticipation builds for September, residents and visitors alike are looking forward to what has become Eagle Mountain’s most well-known event. Each year, thousands of people come to shop, eat and enjoy family-friendly fun, turning Cory Wride Memorial Park into a marketplace for a day.

“This year’s event will be the biggest in history,” Clark said. “ShopFest Utah has become a place where shoppers discover something new and small businesses gain the chance to shine. It is an incredible celebration of what makes Eagle Mountain unique.”

Parking for ShopFest Utah will be available on-site at Cory Wride Memorial Park, with overflow lots helping to manage the large crowds expected. Admission is free, and organizers recommend arriving early to avoid traffic along Pony Express Parkway.

More details, including maps of vendor booths and entertainment schedules, will be posted on the ShopFest Utah website leading up to the event.